Bang & Olufsen has announced a new partnership with Scuderia Ferrari for the 2023 Formula 1 season. As part of this partnership, Bang & Olufsen's logo will feature on the cars driven by Charles Leclerc and Carlos Sainz, and the two companies will work together to create the best Formula 1 fan experiences. These experiences will take place at Scuderia Ferrari's facilities at Formula 1 Grand Prix races and at Bang & Olufsen branded stores worldwide.
Benedetto Vigna, Ferrari CEO, expressed his pleasure at the partnership and the companies' shared commitment to cutting-edge design and technology. Kristian Teär, Bang & Olufsen CEO, similarly stated that the partnership represents an important milestone for the company and its mission to deliver magical moments to customers worldwide.
To create these magical moments, Bang & Olufsen will be providing its high-end products such as the advanced Beolab loudspeakers and immersive TV experiences at Formula 1 races. Additionally, Bang & Olufsen stores will host a series of immersive events celebrating the love of speed and music.
Overall, the partnership between Bang & Olufsen and Scuderia Ferrari promises to be a mutually beneficial one, driven by a shared commitment to innovation, exceptional craftsmanship, and world-class performance.