You never get a second chance to make a first impression. Legend Group, Bang & Olufsen exclusive master dealer in the UAE, has revamped its regional flagship venue in The Dubai Mall with SENSORY STORE CONCEPT 2.0 – a cutting-edge home studio, to showcase the very best in sound technology and design.
“Our showroom represents the soul of Bang and Olufsen, and we are very proud of the work and passion of every individual involved, to bring this sensory experience to life and revamping our flagship. We look forward to welcoming all our loyal clients as well as the new ones.” expressed Mustafa Abbas, CEO of Legend Group.
Located within Fashion Avenue, the newly unveiled SENSORY STORE CONCEPT 2.0 provides an unparalleled audio journey with immersive demonstrations, unrivalled design elements and a vast range of products on display across multiple “zones”. The primary areas include the Activation Zone, On The Go Zone, Flexible Living Zone and Staged Zone.
“We are proud to have a strong presence at the Dubai Mall and we wanted to transform our store to offer our customers new experiences and showcase the full product portfolio in an incredible new environment,” says Antonio Vilares, Bang & Olufsen Senior Director EMEA Retail. “We are known for our unique combination of sound performance, timeless design and craftsmanship, and we have a team of specialists ready to ensure that all customers coming into our store will get that magical feeling you can only get from Bang & Olufsen products.” he added.
Consistent with the elegant look and feel of Bang & Olufsen stores worldwide, the relaunched venue is a new destination for audiophiles, with an eye-catching design philosophy paired with cordial approachability. The four key zones are positioned to help customers navigate the space, with expert staff on hand to assist with product demonstrations and in-depth guidance.
The Activation Zone highlights hot new product and flows from the engaging window displays. Introducing the Bang & Olufsen lifestyle the space provides an opportunity for customers to learn about the latest products on the market, while curating a meaningful touchpoint for those encountering the brand for the first time.
Within this category you can find a variety of products connected as demo set-ups, giving every customer the best hands-on product demo experience. Demonstrations of staged products are always assisted by the store staff who are readily available to solve any audio queries.
The original Sensory Store concept was first introduced eight years ago, elevating the customer experience to provide a more realistic and comfortable environment to experience high-end audio products.