As an extension to the release of “Outside Clothes” which launched August 2021, New Balance and Joe Freshgoods launch “Inside Clothes,” a campaign heralding the release of the New Balance x Joe Freshgoods 90/60. As the first collaboration for the latest performance and running inspired lifestyle silhouette for the brand, the Joe Freshgoods 90/60 will be available exclusively on May 13th and globally beginning May 20th for a suggested retail price of AED 799, available at The Dubai Mall and thegoodlife.
The 90/60 model borrows tech elements from both the 990 series and early millennium running silhouettes. Remaining true to the 990 heritage, the 90/60 takes familiar components like the diamond shape and N detail and implements a modern approach to the new style. Known for his impeccable use of color, Robinson chose soft nude and sky blue shades to emulate the warmth felt inside of Black households.
“Inside Voices is the follow up of Outside Clothes, I want my community to feel represented in the emotions and intimate moments captured in my campaigns,” said Joe “Freshgoods” Robinson. “There’s nothing like warmth and laughter shared around a table once you’re inside with your loved ones. Shutting out the world and focusing on what really matters is what this campaign is about.”