This December, New Balance amplifies the hype surrounding the highly-anticipated return of Dubai’s premiere culture and lifestyle festival, Sole DXB which is hitting its 10-year anniversary mark.
Transporting festivalgoers to the streets of Morocco, New Balance invites sneakerheads into its immersive space, where they can expect the latest New Balance drops and get their hands on the latest drip. With Craftsmanship being an essential component of the brand’s ethos, New Balance will showcase its premium kicks that are crafted with painstaking attention to detail, seizing the opportunity to deliver a blend of modern performance and timeless artistry.
On entering Sole DXB, guests will experience performances from renowned artists; international sensation Aminé, powered by New Balance, and the region’s own Amy Roko and Flipperachi.
Sole DXB Drops
Cop the freshest drops from New Balance, with a line-up of exclusive and coveted collections available at Sole DXB.
Made 990v6: The Made 990v6 features a timeless design and modern execution that offers a familiar look and feel for longtime 990 enthusiasts. It combines premium suede, synthetic overlays, plus FuelCell and ENCAP midsole technologies.
Joe Freshgoods 993: For this collection, Joe Robinson drew inspiration from the heritage silhouette of the 990 series and reimagined the colorways through a pastel lens. Sneakerheads will have the opportunity to cop the Arctic Blue colorway at Sole DXB
Salehe 990v2: Designer Salehe Bembury continues to collaborate with New Balance for the Salehe 990v2; a vibrant, multi color-palette of dusty pink and bold orange mesh underlays. Textured N logos and 990 brandings are highlighted with purple accents.
Bodega 9060: New Balance collaborates with fellow Boston-based brand Bodega for a collaborative 9060. Bodega brings a colorful combination of earth-tone shades across the suede and mesh construction, merging brown suede with light blue mesh.
Adding to the star-studded list of headline acts at this year’s Sole DXB, New Balance presents its global brand ambassador, Los Angeles-based rapper, singer, and songwriter Aminé, performing at Sole DXB. With viral-hit tracks like ‘Caroline’ and ‘REEL IT IN’, Aminé promises an unforgettable performance. He will also be hosting a meet-and-greet for fans, who will get a chance to interact with him at the New Balance pavilion on Saturday, 10th of December, as well as watch him perform live on the Sole DXB main stage on Sunday 11th December.
To add to the line-up, social media celebrity Amy Roko will partner with Hip Hop artist Flipperachi and perform their new “9060” track, appearing for the first time ever at Sole DXB.
New Balance will bring the heat this winter with showstopping performances, must-have product drops, and electrifying energy to Sole DXB 2022.