Teddy Santis, founder and creative director of NYC apparel and lifestyle brand Aimé Leon Dore (ALD), today released his first seasonal collection as Creative Director for New Balance MADE in USA. As part of the “Made in USA” collection – and in honor of 2022 marking the 40th anniversary of the iconic 990 silhouette – Santis designed seasonal, limited-edition models of the 990v1, 990v2 and 990v3 which will be launching in June, with new introductions each month.
In addition to the seasonal models of the 990v1, 990v2 and 990v3, the collection will also include classic American sportswear apparel. With a keen eye towards craftsmanship, Santis designed a variety of sweatshirts, sweatpants, shorts, long sleeve t-shirts and short sleeve t-shirts.
Santis has made a name for himself by creating products with a New York sensibility. He’s also highly regarded for his deep commitment to authentic storytelling, which is a thread that he’ll sew throughout his work with New Balance. Santis’s vision for MADE is focused on designs that highlight New Balance’s history, heritage and craftsmanship through product, materials, and use of color. Using that narrative as the overarching inspiration for the collection, Santis then segmented it into three distinct categories:
- Elevated legacy – Celebrating the foundational classic colors of the brand in premium executions
- Uniform staple – Easy to wear colors that become everyday wardrobe mainstays
- Quickstrike – Pushing innovative colors and materials that provide a unique take on key models
The collection will be available from New Balance in The Dubai Mall, thegoodlife and SNKR in Kuwait, beginning June 3rd. Suggested retail pricing for apparel starts at 399 AED and 33 KD, and footwear from at 899 AED and 74 KD respectively. To learn more about the collection, follow @newbalance and @newbalancemena.
New Balance MADE U.S. footwear contains a domestic value of 70% or more. MADE makes up a limited portion of New Balance’s US sales.
