The new POLAROID X DUBAI SPECIAL EDITION EYEWEAR COLLECTION celebrates one of the fastest growing cities globally, with a campaign inspired by its iconic skyline.
The new 100% polarised 2022 Polaroid Sunglasses Collection now has a special case, in five bright colours, inspired by the unmistakable Polaroid Rainbow –featuring a special motif that represents some of Dubai’s famous landmarks.
What colour are you?
The unique Dubai-inspired range is available in blue, green, orange, red and yellow, with the illustrated cityscape emblazoned on one side of the case. Keep an eye out for architectural marvels that include Ain Dubai, Burj Al Arab, Burj Khalifa, Museum of the Future and the Dubai Frame.
Whether you’re strolling past a glistening Ferris wheel, kayaking around a seven-star hotel or catching sunset views from the world’s tallest building, the 2022 Polaroid Sunglasses Collection features world-renowned original polarised lens technology that guarantees perfect vision, high protection and incredible visual comfort ideal for the extended wear.
Polaroid and the city of Dubai have created a picture-perfect collaboration. The city is buzzing with activity every single day and it’s comforting to know that this range builds on more than 80 years of eyewear technology that helps people keep active from dawn till dusk. With original polarising technology, since 1937, and designer optical frames, Polaroid eyewear is the perfect solution for everyday use to enjoy a world of colours, for kids and adults alike.
“The Polaroid x Dubai campaign is just fantastic!” said Andrea Zaffin, Head of Middle East, India & Africa of Safilo Group. “Dubai is synonymous with the future and innovation, and having the opportunity to be associated with such an amazing city – particularly during EXPO 2020, when the world is looking at Dubai – is truly great for Polaroid, for Safilo and I would say for the entire eyewear category”.
The Emirate of Dubai is famed for offering year-round sunshine, with minimal cloud cover for large parts of the year. The seaside city is one of the brightest in the world, with up to 344 hours of sunshine within a month, guaranteeing the need for safe and stylish eyewear.
The POLAROID X DUBAI SPECIAL EDITION range also includes Polaroid Eyewear’s Sustainable Choice. The eyewear specialists are committed to making the world more and more colourful thanks to its eco-friendly policies. Polaroid is working towards a brighter future, making the Polaroid sun collection and all Polaroid optical collections sustainable, thanks to the use of bio-based materials and recycled metals.
The POLAROID X DUBAI SPECIAL EDITION range is now available at Solaris, Vision Express, Grand optics and Optifashion optical stores as well as online. The average product price is 70 euros (AED 287).