In a strategic partnership with the Arab Fashion Council, Dubai Design District kicked off a remarkable Men’s Arab Fashion Week showcasing Spring-Summer 2023 collections. With the work of both local and international designers, the event was set to unveil unique designs that express craftsmanship and emphasize on pushing the boundaries of Men’s fashionwear in the region.
For the first time, prior to the global launch, New Balance partnered with Anomalous Fashion to unveil the 9060 silhouette in the Men’s Arab Fashion Week. The aim of this partnership was to flourish men’s fashion by infusing elements of urban-wear, utility-wear, and ready-to-wear collections.
Rabih Rowell, the founder of Anomalous Fashion said, “We are excited to collaborate and exclusively reveal the New Balance 9060 silhouette alongside our timeless pieces of clothing. It takes us back in time to reflect a retro-inspired look and feel, the slightest details are always a game changer and New Balance’s 9060 clearly reflects that momentum that resonates with Anomalous Fashion’s aesthetic in this collection.”
Stuart Henwood, Regional General Manager of New Balance MENA said, “The Arab Fashion Week is doing a great job fusing high fashion with street culture, and we felt landing the launch of the 9060 would really help support our objective around positioning the 9060. It resonates with the premium, edgy, progressive, and futuristic feel that Arab Fashion Week is all about”. He goes on to express, “Fashion is a passion point for our target consumer, and we aim to intersect that passion point now and in the near future and being involved in Arab Fashion week is an important aspect of the journey.”
The 9060 utilizes familiar components from previous footwear models and repurposes them through a more modern, expressive lens. Featuring an extended N logo, the new silhouette celebrates the technology in the 990 series and early 2000s running shoe styles like the 860. The midsole takes a more exaggerated approach in comparison to the silhouettes that inspired it. Other design features include a thicker and clear CR device, badge on the tongue, diamond shaped outsole, and a split at the heel.
This new release is crafted using premium suede leather and mesh for an elevated look and feel. Additional colorways will be released throughout 2022.
The first release of the 9060 will be available globally beginning July 16, 2022, for a suggested retail price of AED 699. To learn more about the new 9060, visit newbalance.com.