WHOLEFRUIT Chocolate is a delicious, fresh fruity taste with 40% less sugar than the most consumed dark chocolates made from 100% pure cacao fruit. WHOLEFRUIT’s natural acidity and fruity notes, reminiscent of exotic fruits, make it a powerful chocolate without comparison with what is available on the market today. For the first time, consumers can enjoy all the flavours and natural freshness of the cacaofruit.
After a successful global launch in 2021, Barry Callebaut today announced the Middle East launch of WHOLEFRUIT chocolate, a revolutionary new type of chocolate under the Cacao Barry franchise, created especially for artisans and chefs.
Hosted at Chocolate Academy™ center, the launch event brought together industry veterans and chocolate enthusiasts to experience the true essence of WHOLEFRUIT chocolate as part of an exclusive affair of the senses. Guests were welcomed to indulge in a slew of signature creations by five popular chefs including Romain Cornu, Abel Vieilleville, Dilip Kumara, Romain Castet and Charles Azar. Each chef showcased their artistic fervour and unique pairing notes- bringing out the full potential of the WHOLEFRUIT chocolate.
At the event, attendees were also taken on a VR trip to Ecuador's Cocoa farms and indulged in immersive experience zones that were curated to spotlight the various elements of the WHOLEFRUIT Chocolate.
Collaboration with Chefs
In 2019, Barry Callebaut rallied 30 pastry chefs and chocolate makers from around the world to explore the perfect expression of WHOLEFRUIT Chocolate. After several months in the making, the first expression of a unique couverture chocolate made from 100% pure cacaofruit known as WHOLEFRUIT Evocao was developed.
The product has been an instant hit in the chef community and recently bagged the World Food Innovation Award for ‘Best Artisan Product’ for its strong proposition. Running in the eighth edition, the World Food Innovation Awards gives a fine representation of what the future beholds for food innovation, revolutionary technologies, and health-conscious consumers.
WHOLEFRUIT Evocao™ intends to be the first chocolate worldwide that qualifies for the Upcycled Certified mark, which will be implemented this year in the United States by the Upcycled Food Association. This helps consumers to make conscious choices and have a positive impact on the environment they appreciate so much.
Additionally, Cacao Barry partnered with Cabosse Naturals, who upcycles the delicious pulp and peel into a range of 100% pure cacaofruit ingredients. Cabosse Naturals collaborates closely with local cacaofruit farming communities in Ecuador, who are part of the Cocoa Horizons sustainability program, to source the highest quality fruits. Through this collaboration, the time between harvesting and processing the fresh cacaofruit into delicious ingredients has been shortened to no more than 5 hours. Freshly harvested cacaofruit is essential to preserve the delicious fresh fruity taste and nutrients of the fruits that distinguish WHOLEFRUIT chocolate.