Jaguar Land Rover Classic Works is an all-new facility in the British Midlands dedicated to offering a range of products and services designed to fuel the passion of owners and enthusiasts for classic Jaguar and Land Rover vehicles. Jaguar Land Rover CEO Dr. Ralf Speth and Jaguar Land Rover Special Operations Managing Director John Edwards attended the opening ceremony today of Classic Works, the world’s largest classic car sales, manufacturing and restoration facility of its kind.
The opening of Classic Works in Coventry is an important milestone in the rapid development of the Jaguar Land Rover Classic brand, which was launched in March 2016. This is the first purpose-built site for Jaguar Land Rover Classic, which brings all sales, servicing and restoration operations under one roof. The brand’s global expansion continues later this summer with the launch of a new facility at Essen in Germany.
Classic Works is hugely important to Jaguar Land Rover. It’s much more than a building – it’s the heart, and soul, of Jaguar Land Rover Classic for our clients worldwide. Being able to support owners and enthusiasts of our two great brands with a full suite of services for classic vehicles is a fantastic opportunity.
At more than 150,000 sq. ft. Jaguar Land Rover Classic Works is the largest facility of its type in the world, with a dedicated showroom space and 54 workshop bays for servicing and restoring all Jaguar and Land Rover models out of production for a decade or more.
The workshop is organized into dedicated strip-down, remanufacturing and assembly zones for the Land Rover Series I, Range Rover Classic and Jaguar E-type Reborn restoration programs, including an engine shop, and houses the XKSS build line.
Classic Works is also home to the Jaguar Land Rover Classic Collection of more than 500 vehicles, a living assembly of British motoring history, which is an invaluable reference for restorations. Vehicles in the collection are also available for loan to car clubs and museums, and for Jaguar Land Rover and its partners to showcase their heritage at events.
To support the growth of the Classic business, Jaguar Land Rover has invested heavily in traditional manufacturing skills, with numbers of skilled staff employed up by 100 percent since it was formed. More than 80 specialists are now employed at Classic Works, many with decades of experience working solely on the models catered for at the new facility. By the end of 2017, this number is expected to grow to more than 120 specialists.
Jaguar Land Rover Classic is the official source of authentic cars, expert services, genuine parts and unforgettable experiences for classic Jaguar and Land Rover enthusiasts worldwide – all of which are now available from Classic Works.
At the opening of Classic Works, Jaguar Land Rover Classic announced its full range of Legends vehicle purchase opportunities, catering for enthusiasts looking to buy a collectible classic Jaguar or Land Rover vehicle.
Jaguar Land Rover Classic Works Legends are expertly-picked examples of both brands for purchase, ranging from restoration candidates to daily drivers and concours show cars.
Legends Continued currently sees nine ‘new’ examples of the D-type-derived XKSS being hand-built from scratch to authentic 1957 specifications, creating the cars which were never completed in period due to a fire at Jaguar’s Browns Lane factory. Examples of the ‘Missing Six’ Lightweight E-type continuation models built in 2015 are also maintained here.
Through the Reborn Legends program, Jaguar Land Rover Classic sources and restores select classic models to authentic specifications, without compromise. Launched in April 2016 for Land Rover Series I models, the two-door Range Rover Classic joined the Reborn program from February this year, making its debut at Salon-Retromobile in Paris. Jaguar E-type Reborn launched at the Techno-Classica Essen show in April, with an initial build program for 10 Series 1 E-type cars.
Jaguar Land Rover Classic is now able to offer a restoration service for clients’ own vehicles, across both brands, utilizing the same expert knowledge and skills that produce the Legends Continued and Reborn Legends vehicles.
Repair and maintenance of all models out of production for 10 years or more is offered at Classic Works, from XK120 to XK8 and Series Land Rover vehicles to Discovery and Freelander models from the 1990s.
The first time any classic Jaguar or Land Rover enters the Classic Works facility it’s offered a comprehensive 121-point visual inspection, resulting in a report detailing any work required. As any work is carried out, it’s recorded in a Jaguar Land Rover Classic Works Service Book.
A dedicated XJ220 servicing zone is operated by experienced Jaguar supercar technicians, some of whom have supported the XJ220 program since it entered production 25 years ago, using tailor-made service tools for the 212 mph supercar.
Jaguar Land Rover Classic Parts supplies genuine parts for models whose range has been out of production for over a decade. The catalogue currently has more than 30,000 individual and guaranteed parts, available to order from Jaguar Land Rover's global retail network. Specialist technical advisors have extensive product knowledge and selected parts are available to order on the day for collection at local retailers.
The number and range of parts available to support owners of classic Jaguar and Land Rover vehicles will grow significantly with investment supporting the Classic business. Recent additions include Jaguar E-type and Range Rover Classic panels, and brand-new Pirelli P-Zero tires for the Jaguar XJ220, enabling owners to fully enjoy their supercar at peak performance.
again. The only Jaguar-approved and J-Rated tires on the market for the XJ220, the Pirelli tires were developed in conjunction with members of the car’s original engineering team.
In addition to cars, services and parts, Jaguar Land Rover Classic also offers clients the opportunity to experience a selection of legendary Jaguar and Land Rover models with Classic Drives at sites including MIRA and Eastnor Castle, where many of the vehicles were developed; in fact, drives can be combined with factory visits too.
For those with a competitive spirit, the third season of the Jaguar Classic Challenge race series for pre-1966 Jaguar cars is now underway. The five-round series began at Donington Park in April and continues at Brands Hatch from July 1 - 2. Races at Silverstone Classic in July and Oulton Park in August lead up to the season finale at September’s Spa Six-Hours meeting in Belgium.