Even for the most diehard sneakerhead, adding to a collection is subject to the law of diminishing returns. After all, how many Air Jordans or Supremes can one man cop? Unless the sneakers in question are entirely, utterly unique, that is. And here, Louis Vuitton — this decade’s most exciting, if unexpected, paragon of streetwear — has you covered.
Their new Now Yours program, launched this spring, allows you to completely customize a pair of their classic Run Away sneakers, crafted to your specifications in calf leather or alligator in the brand’s workshop in Fiesso d’Artico, Italy. The possible colour combinations are nearly endless (LV estimates about 300 conceivable colourways for the outsole alone) and you can stamp the whole thing with your own initials, so you’ll never get lost in the crowd. As for those diminishing returns? Some laws, it seems, were made to be broken.
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