Miami has been the official host for Miami Swim Fashion Week for years. On July 13 through July 18 the party resumed at the Paraiso Tent where the famous W South Beach hotel sits beach front for traveling guests and attendees. After two and half years of isolation and travel restrictions one of the hottest social events took over South Beach.
Countless designers from around the world came to showcase their work in hopes of rebuilding their business and revitalizing the travel and resort industry.
Some of the designers that showed during the season were: Cupshe, Maaji, VDM, Pretty Little Thing, Ivy Swimwear, The Abyss, Riot Swim, Sinesia, Kittenish, Luli Fama, Sports Illustrated and JMP where probably the hottest shows to attend.
Sharp Magazine ME got front seats and were there for them.
The front row was sizzling with guest from all over to enjoy the show and the beautiful models that hit the runway.
The backstage was just as hot as front of house where the celebs and influencers were getting first looks.
JMP caught our attention not only because of the great designs, but their initiative on sustainability as well as body diversity and mixed of models on their runways from all walks of life.
The collection titled “Into The Jungle '' featured wild and bright prints from tortoise shell, neon pinks and oranges, rich and exotic crochet, plenty of neutrals and more. With an abundant selection of mix and match bikinis, flattering one pieces to vibrant coverups, JMP The Label is a one stop shop for swoon worthy swim and loungewear that will take you from the beach to the bar.
JMP The Label is on a mission to empower women to embrace their beauty. The brand features inclusive models and leads important conversations around positive body image, women’s health, and wellness, and normalizing beautiful and natural bodies of all sizes. Plus, they upcycle fabrics and support the local community in Bali where they manufacture. Sexy and sustainable, yes please.
The approachable beauty launched the size inclusive label in January 2021 with her industry veteran partner Jaymi Washburn, from the beach to the bar, JMP The Label has chic and thoughtfully designed pieces in a plethora of sizes ranging from 0-18. Reimaging swimwear for the independent woman on the go, the label has a range of silhouettes and styles to nail your summer style without compromising quality and comfort. Think bright and flattering swim, sexy day to night looks that take you from lounging by the pool to hitting happy hour. Mix and match styles with endless combinations. The whole family can get in on the stylish fun, with men’s, kids, plus matching family sets.
All photos by Simon Soong Photography