Project Chaiwala delivers a product inspired from karak stops in Bur Dubai to clay kulhar cups in vibrant Delhi markets to deliver a unique yet genuine take on chai to Dubai. An ethically conscious brand,
Recently Chaiwala collaborates with Converse, one of the most recognisable sneaker brands in the world for an exclusive limited-run sneaker that will hit Converse Flagship Store at The Dubai Mall, this December.
Designed by Dubai’s leading custom sneaker collective, Waxfeller, the one-of-a-kind sneaker showcases a convergence of urban subcultures, the bespoke design is inspired by fringe youth passions, such as skateboarding, music and sneakers with an authentic Dubai ritual, the neighborhood Chai spot.
Produced in one color-way with a limited run, the custom design by Waxfeller is expected to cause waves amongst Dubai’s sneakerheads. When brainstorming the design, Project Chaiwala co-founder Justin Joseph recalls “We wanted to keep it authentic, simple but bold, like our chai and pay tribute to the Chaiwala. Starting with the iconic Chuck Taylor® All Star® as the blank canvas, Converse and Dukkan Media asked Waxfeller to infuse the sneaker with the Chaiwala spirit – the result left us speechless”