Flip the calendar back to September 2020, and you’d arrive at an event hosted by Maserati – MMXX: Time to be Audacious. The world paid attention, primarily to see the main attraction – the beautiful MC20. Besides unveiling the Nettuno-powered sports car, Maserati made another announcement. That was about a new in-house department called Maserati Classiche – a programme “that protects and promotes the preservation and originality of the company’s automotive heritage”. That has now gone live.
In simple words, if you have a Maserati that’s more than 20 years old or a special series model, including the MC12 and Quattroporte limited editions, the brand can help revive it to its former glory days. And that Mistral 3700 from 1969, with the silver Auteuil livery, is the first such example. The car received a certificate of originality after a thorough verification (more than 300 checks). How? The finished product was matched against all the documents stored in Maserati’s historical archive.
And it doesn’t end there. The programme includes a maintenance service for in-house minor repairs and routine checks, along with an on-demand car detailing service. In addition, the brand says that alongside collectors and customers, Maserati Classiche provides services to support both preservation and restoration of cars in a manner that, in every detail, they match the original. There’s a dedicated service plan for owners of Classiche, Youngtimer and Speciali vehicles.
As a next step, to be implemented in 2022, Maserati will introduce a series of major assistance services. It’ll include spare parts management and support for restoration. And the brand will leave no stone unturned to deliver unmatched services. For instance, it’ll manufacture spare parts which are no longer available in the market. Those will be based on the original designs but built with modern technology. And yes, they will maintain the original appearance as well. You have to say – all that does paint a promising picture.
Besides the Classiche programme going live, Maserati has introduced a new Capsule Collection of lifestyle garments. With echoes of Maserati Classiche in the mix, the range of apparel is available for men, women and “mini-me” versions.