Cadillac is back at Sole DXB for 2019. Cadillac brought some of the most talked-about activations to the street festival, including the world’s first Cadillac Hotel and one of pop culture’s top artist in the form of the Andy Warhol exhibition. This year Cadillac comes with another big presence, #iconsonly will highlight one of pop culture’s favorite and most admired vehicles of all time, the Escalade.
This is the second year Cadillac brings some of the biggest activations to Sole DXB to celebrate an icon in the automotive industry and pop culture history.
Escalade is celebrating 20 years on the road in 2018, The brand cadilace has become the symbol of success in pop culture, it has become as one of the most featured vehicles in music and film. The Escalade incorporates sophisticated design, technology and an authentic attitude to appeal to independently-outgoing individuals, thanks to a blend of innovative technology and exceptional craftsmanship that is truly unique to Cadillac and is sure to appeal to the festival’s millennial crowd.
Sole DXB will take place from the 5th to the 7th December 2019 at the Dubai Design District (d3).